Tata Motors, the Indian automobile manufacturer, has recently launched the 2023 updated version of the Tata Safari and Harrier SUVs. The major upgrade in these SUVs is the integration of Advanced Driver Assistance System (ADAS) for the first time in the Indian line-up. ADAS is a set of safety technologies that assist the driver in avoiding accidents and collisions. It includes features like Autonomous Emergency Braking (AEB), Forward Collision Alert (FCA), Lane Departure Warning (LDW), Lane Change Assist (LCA), Traffic Sign Recognition (TSR), and a 360-degree camera.
The integration of ADAS is a significant step towards improving road safety and reducing accidents in India. The 2023 Tata Safari and Harrier are equipped with the latest technology to provide a safe and secure driving experience to its customers. With the help of ADAS, drivers will be able to avoid accidents caused by human error, such as drifting out of the lane, not recognizing traffic signs, and failing to react in time to sudden obstacles.
In addition to the ADAS system, Tata has also upgraded the infotainment system in these SUVs. The previous 7.0-inch touchscreen infotainment system has been replaced with a new 10.25-inch touchscreen, which offers wireless Android Auto and Apple CarPlay. This larger infotainment system is only available in the top-spec variants of the SUVs.
The 2023 Tata Safari and Harrier also come with a Bold Oberon Black colour scheme with Carnelian Red interiors, making them look more attractive and stylish. Other improvements include 4-way-powered passenger seats with Boss mode and a sunroof surrounded by ambient lighting.
However, these upgrades have come with a price increase of ₹5,000-7,000 & ₹14,000-66,000 for the Tata Harrier and Safari, respectively. The powertrain option for all three SUVs remains the same.
In conclusion, the integration of ADAS in the 2023 Tata Safari and Harrier is a major step towards improving road safety in India. The new infotainment system and improved features on the inside of these SUVs provide a more comfortable and luxurious driving experience. The Bold Oberon Black colour scheme with Carnelian Red interiors gives them a sleek and stylish look. The price increase may be a concern for some customers, but the added safety and comfort features make these SUVs a worthy investment for those looking for a high-tech and luxurious driving experience.
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